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Spenda Holdings
INVESTOR BRIEFING

THE MULTIPLAYER
FINTECH ECOSYSTEM

Welcome, Investor. This pitch contains proprietary data protected by Spenda payment protocols. Execute each protocol to unlock the next layer of our ecosystem and earn Spenda vouchers along the way.

0 / 7 PROTOCOLS VOUCHERS EARNED: R0
01

The Pain Point β€” Why Spenda Exists

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Locked

ACTION REQUIRED: Simulate a cash-only grocery payment for an unbanked worker.

> PROCESSING CASH TRANSACTION... NO DIGITAL TRAIL.
> PAYMENT COMPLETE β€” BUT AT WHAT COST? βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
Liquidity Fragmentation
Over 11 million South Africans are economically sidelined by legacy banking infrastructure. They are locked out of digital liquidity, resulting in high-friction transactions and suppressed purchasing power.
Opaque & High-Friction Capital Flows
R150 billion in annual cash transactions represents a catastrophic data void. This creates systemic security vulnerabilities, exorbitant cash-handling logistics, and zero transactional telemetry for merchants.
Stranded Digital Assets
Billions of rands in loyalty value remain locked in closed-loop, siloed ledgers. Spenda solves this interoperability failure, turning dormant rewards into liquid, spendable capital.
Inefficient Last-Mile Value Distribution
Enterprises, NGOs, and state entities lack an API-driven, bank-agnostic disbursement rail to deploy capital instantly to unbanked endpoints.
02

The Solution β€” What Spenda Does

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Locked

ACTION REQUIRED: Send a R10 airtime voucher to a colleague via Spenda.

> INITIATING SPENDA VOUCHER TRANSFER...
> AIRTIME VOUCHER DELIVERED INSTANTLY βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
The One-Liner
Spenda is a bank-agnostic, interoperable settlement layer that tokenises fiat and rewards into liquid digital assetsβ€”enabling frictionless P2P, B2B, and B2C value transfer without legacy banking dependencies.
How It Works
01
Load value via bank transfer, card, or cash
02
Send or receive Spenda vouchers instantly
03
Pay at 800,000+ merchants via QR
Key Differentiators
KYC-light, telecom-linked onboardingβ€”bypassing traditional banking rails. Hardware-free, QR-based settlement protocol. Engineered on bank-grade EFT Corporation infrastructure. Headless, white-label REST APIs ready for rapid ecosystem integration. Spenda Features
The Spenda App
Spenda App
03

The Arena β€” Market Opportunity

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Locked

ACTION REQUIRED: Execute a Spenda Scan-to-Pay transaction to bypass the paywall.

> INVESTOR INITIATING SCAN...
> PAYMENT OF R0.00 PROCESSED INSTANTLY βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
TAM β€” Total Addressable Market
Loyalty and rewards total addressable market: R20.1 billion (14% CAGR through 2030).
SAM β€” Serviceable Market
73% loyalty program participation converging with 11 million+ unbankedβ€”the majority of South African consumers.
SOM β€” Our Target
Positioned at the intersection of a rapidly scaling R20.1 billion localised rewards economy and an unbanked super-demographic. Spenda’s architecture is designed to capture and monetise high-velocity micro-transactions across this unbanked super-demographic.
04

The Arsenal β€” Product Suite

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Locked

ACTION REQUIRED: Convert 500 expiring retail loyalty points into Spenda Cash.

> CONNECTING TO SPENDA V2 API...
> POINTS SUCCESSFULLY CONVERTED βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
Live Product Demonstrations
Spenda Scan to Pay
Scan-to-Pay
Seamless capital deployment across 800,000+ merchant nodes. No intermediary banking dependencies required.
POST /v2/disbursements/batch Β· REST
{
  "batch_id": "bd_8f2a9c1e",
  "voucher_class": "GROCERY",
  "recipients": [
    { "msisdn": "+27******321", "zar": 500 },
    { "msisdn": "+27******104", "zar": 500 }
  ],
  "notify_channel": "WHATSAPP"
}
Voucher Sales Plug-in
Customisable digital asset generation via REST APIs, seamlessly embedding value transfer into WhatsApp, native apps, and web portals.
Spenda Merchant QR
Merchant QR
Instantaneous merchant onboarding with zero hardware latency. Facilitates self-checkout and autonomous tipping micro-transactions.
Spenda Merchant QR Code
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Cart
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Pay with Spenda
β†’
βœ…
Confirmed
CHECKOUT
SubtotalR850.00
DeliveryR0.00
TotalR850.00
Spenda Voucher
BNPL
Card
PAY WITH SPENDA
E-commerce Gateway
Online checkout with BNPL for medical, fuel, and essentials.
Coming Soon β€” E-commerce & BNPL (Risk-Managed)
Deploying proprietary checkout gateways integrated with Buy-Now-Pay-Later (BNPL) specifically underwritten for the unbanked. Pipeline
  • Behavioural Credit Scoring: We do not offer day-one credit. We underwrite based on alternative network data: frequency of airtime top-ups, P2P receipt consistency, and utility payment history.
  • Micro-Limit Laddering: Users enter at micro-tiers (e.g., R150). Algorithms graduate users to higher tiers only after consecutive successful repayments, structurally limiting default exposure.
  • Closed-Loop β€˜Essential’ Spend: Spenda BNPL is not cash. It is a tokenised voucher hard-coded for specific POS terminal categories (food, fuel, medical). By eliminating cash withdrawals, we drastically reduce flight risk.
05

High Scores β€” Traction

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Locked

ACTION REQUIRED: Dispatch a direct-aid grocery voucher to a verified recipient.

> COMMUNICATING WITH 'SEAT AT THE TABLE' PROTOCOLS...
> VOUCHER ISSUED AT POS βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
Proven Liquidity Engine (No Fluff Metrics)
We have successfully processed R926,473 in Net Settled Volume (100% successful, cleared funds), proving our architecture handles complex, multi-rail settlements without failure.
  • R703,556 generated through high-velocity, self-serve consumer app sales (Airtime, Groceries, Utilities).
  • R194,076 generated via legacy web/voucher sales during our early proof-of-concept.
  • R28,840 processed in our B2B pre-market MVP, proving the corporate disbursement use-case works flawlessly and is ready to scale.
App Traction & Merchant Network
Demonstrated high-retention user acquisition with 20,000+ localised deployments and zero-friction onboarding. Integrated with 800,000+ retail nodes, establishing South Africa’s most expansive decentralised QR liquidity network.
Partner 1Partner 2Partner 3Partner 4Partner 5Partner 6Partner 7Partner 8 Partner 1Partner 2Partner 3Partner 4Partner 5Partner 6Partner 7Partner 8
Awards & Recognition
Validated by tier-one financial playersβ€”winner of the Standard Chartered and Mail & Guardian Top Financial Services Awards.
Social Impact
Aligned with 4 UN SDGs. Hosted financial literacy courses with 800+ participants and 300+ completions.
06

Revenue Engine β€” Model & Financials

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Locked

ACTION REQUIRED: Run a profitability simulation on the Spenda transaction engine.

> LOADING 5-YEAR FINANCIAL MODEL...
> PROFITABILITY SIMULATION COMPLETE βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
Revenue Streams
A diversified, high-margin revenue engine driven by transaction processing fees, predictable B2B SaaS/API licensing, and high-yield voucher commissions.
Transaction Fees
Primary
B2B SaaS & APIs
Recurring
White-Label Vouchers
Partner
Merchant Services
Network
The Financial Reality: Bottom-Up Revenue Model
Our initial capital injection is engineered for highly efficient, measurable traction. Here is the exact math of how our capital deployment generates our immediate runway:
  • Marketing Allocation: R1,000,000 (10% of raise).
  • Target Acquisition: At a blended B2C CAC of R50, this capital secures 20,000 active, transacting users.
  • Monthly GMV: Assuming a conservative monthly wallet velocity of R1,500 per user, this generates R30,000,000 in Monthly Transaction Volume.
  • Base Revenue: Applying our 2% transaction fee yields R600,000/month in high-margin baseline revenue.
  • Year 1 Target: Compounding this user base with our B2B SaaS licensing projects a grounded R18M – R25M revenue runway in Year 1, laying the foundation for hyper-scale.
Unit Economics: The Customer Acquisition Engine
We bypass the high friction and exorbitant costs of bank-led KYC and app-store marketing.
  • B2C Acquisition: Target CAC = R40 – R60 via telecom-linked USSD/WhatsApp and viral peer-to-peer referral incentives. Payback period: < 2 months.
  • B2B Acquisition (Merchants & NGOs): Target CAC = R3,000 – R5,000 via direct enterprise sales. Payback period: First 48 hours of an active disbursement campaign.
07

Final Boss β€” The Ask

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Locked

ACTION REQUIRED: Authorise Cross-Border B2B Smart Contract.

> BIOMETRICS CONFIRMED. FUNDS CLEARED.
> SMART CONTRACT AUTHORISED βœ“
βœ“ PROTOCOL COMPLETE β€” DATA DECRYPTED
The Team
MH
Merishka Harilall
CEO & Co-Founder
FinTech strategy, product vision, and investor relations.
SH
Sashen Harilall
COO & Co-Founder
Operations, partnerships, and go-to-market execution.
SB
Siboniso Bophela
CPO & Co-Founder
Product strategy, platform architecture, and engineering.
The Ask
Seeking a R10 Million strategic capital injection at a R200M post-money valuation (5% equity).
Fund Allocation
Business Assets
40%
Strategic Partnerships
25%
Staff & Services
15%
Marketing
10%
Research & Development
10%
What R10M Unlocks (The 3DS Problem)
Our raw transaction logs reveal that while consumer demand is exceptionally high, the legacy banking system is killing conversion. We have identified R267,304 in unique lost transaction volume caused directly by legacy BankServ/ACS 3DS timeouts and rejections.
1
Network Tokenisation: Fund the integration of a virtual card with Mastercard to build 3DS Exemptions. This legally bypasses bank-imposed friction, instantly unlocking a ~30% conversion uplift on our organic traffic with zero additional marketing spend.
2
Ecosystem Acceleration: Aggressively scale our decentralised B2B merchant nodes and finalise enterprise API integrations.
3
Product Stack Finalisation: Deploy the data-driven BNPL underwriting models and closed-loop gateways.

ALL PROTOCOLS EXECUTED

You've unlocked every layer of the Spenda ecosystem and experienced our products firsthand.

Total Vouchers Earned: R885

Spenda is ready for its next player. Are you in?

BONUS ROUND: SPACE INVADERS

Earn up to 3% equity discount before negotiations. Clear each level to chip away at your discount. Think you can conquer all 7?

LIVES: 3 SCORE: 0 LEVEL 1 / 7 DISCOUNT: 0%

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Destroy the alien fleet to earn your equity discount. Use arrow keys to move, spacebar to fire.

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